Derek A Hawkins

Trademark Attorney at @hawkinsip I Use Trademark Law to Help #Consultants #Coaches #Speakers and #Authors build and protect authority brands.

Moved my last paintings out of my old office today. It’s been a hell of a journey so far and I’ve met some amazing entrepreneurs in the 2 years I occupied this space. As I walked out of my suite for the last time I had a flashback to the day my signage was installed. #LookWhatWeBuilt Entrepreneurship is a wild ride, but it feels oh so good when you wake up everyday doing what you love. Cheers to the dreamers, the misfits, and the ones who pave their own path and strive to align their business and their passion despite the hate, doubt and adversity. 🥂🥂🥂🍻🍻🍻 Let’s keep trailblazing and mapping our own blueprint. . . . . #thebrandlawyer #misfit #branding #hawkinsip #myjourney #entrepreneur #entrepreneurship #law #lawyer #lawyerlife #blackattorneys #blacklawyers
Man I wish I could be back home for this. For those who don’t know, I was born and raised in Central Jersey. (Yes we exist Google It!) lol Excited to see amazing artists displaying their work. For my east coast folk, if you’re in the area, be sure to check out the Newark Arts Festival! Check out the repost for more info! #Repost @genesistramaine ・・・ @goodgirlpr @newarkarts ・・・ #NAF2018 artist @genesistramaine wants Ne-Ne’s everywhere to see themselves in her image. 🎨 Meet @genesistramaine of @richardbeaversgallery and Ne-Ne at Newark Arts Festival, October 4-7th! Visit for more information. ... #NewarkArts #artpublicist #publicist #artcurator #artcurators #art #richardbeaversgallery #wip #contemporaryart #urbanart #gallery #modern #worldofartist #supportblackart #creative #femaleartist #queerartist #propheticart #art_worldly #artnouveau #artcollector #godisgood #artforsale #originalart #artbasel #blackappleart #dopeblackart #artoftheday
If you are a public or motivational speaker, listen up 🔊 Every time you create a speech, you are creating powerful content that can be packaged and put together into a sellable service or series. This could be into a book, an e-course, a consulting business and much more. Once you package these items, they can be individually branded (not so simple for books) and afforded both copyright and trademark protection, giving you the tools to not only protect what you’ve created, but to monetize it through licensing. Knowing how to monetize your expertise and skill set is crucial to grow your brand, provide your audience with access to more of your expertise, and scale your business. So if you’re a speaker, take inventory of your assets and invest in building them out. #thebrandlawyer #trademarks #branding #brand #entrepreneur #hustle #motivation #publicspeaking #publicspeaker #communications #toastmasters #keynotespeaker #coaching #motivationalspeaker
If you are a personal fitness trainer or health and wellness coach, you are your brand and there are so many things you can use as brand assets. ⠀ ⠀ The name of your gym (if you have one), even the name of your workout routines, programs, and nutritional guides are brand assets that can be protected and monetized to add more value to your brand. ⠀ ⠀ You put in a lot of work to curate the experience and knowledge of the human body into a sound program for your clients. The only way to protect those items and own them outright is to do two things. ⠀ ⠀ 1) Register the content of your programs/routines/guides with the Copyright Office⠀ ⠀ 2) Register your brand assets.(Logos, slogans, names of branded workout routines, programs and guides) These are your trademarks and need to be protected. ⠀ ⠀ You add value to the lives of others. Make sure you protect the value of your brand as well. ⠀ ⠀ #thebrandlawyer #trademarks #branding #brand #hustle #motivation #entrepreneur #business #fitness #fitnesstrainer #personaltrainer
Big shoutout to @gretchen_heinen for having me as a guest on her Net Worth It™ podcast. I had a blast speaking with you. On this episode we talk about common misconceptions with trademarks, how to start the application process, client horror stories, and much more. Check it out below and share with anyone you know that has questions about protecting their brand, aspirations to scale their business, or has trademark related questions. Links in bio! #thebrandlawyer #trademarks #branding #marketing #hustle #motivation #entrepreneur #entrepreneurship
Man, this commercial gave me chills. “It’s only crazy until you do it” Applying that to entrepreneurs and aspiring entrepreneurs. Take that leap. Clear out the noise. Clear out the doubt. Clear out the judgment. Fu** what people tell you you can’t do. It’s just you. Live your life unapologetically and on your terms to build a life you want for yourself. 💪🏾💪🏾 #thebrandlawyer #trademarks #brand #branding #marketing #hustle #motivation #entrepreneur #nike #Repost @kaepernick7 with @get_repost ・・・ The Greatest!!! 🐐✊🏾
First year business lessons from opening a private law practice at 25. I sat down with my guy @tagjustq of the @mkemisfits to talk entrepreneurship and my journey. He asked me to discuss the defining lesson I learned from my first year in business. Of course, I had two instead of one. Here’s a summary: 1) Keep your expectations in check Take inventory of the realities surrounding your start and set tangible milestones to progress. Expecting to be the go-to anything right out of the gate with no audience or social proof will humble you quickly when you aren’t where you expect to be right away. Build expertise, cultivate your brand and community effectively, and the results will come. 2) Automation is essential We live in an age where we can automate anything. Identifying and rectifying operational bottlenecks is necessary if you want to scale. I learned this the hard way, using dated methods and having incredibly crippling bottlenecks in my work and sales funnels early on. Since then, I’ve automated much of the internal processes in my firm, allowing me to effectively service over 300 clients simultaneously. Now my business is primed to scale with minimal overhead. What lessons did you learn your first year of business?? Drop your lessons in the comments below 👇🏾👇🏾 #TheBrandLawyer #trademarks #brand #hustle #motivation #businesslessons #entrepreneur #entrepreneurship #scale #automation
You guys are the real MVP. 1000 followers! Wooo! Thank you guys for engaging with my content. I hope that the information I provide here on trademarks and brand protection are helping you build better businesses and implement strategies to protect your brands. ⠀ ⠀ If there are any topics or questions you guys have about trademarks and branding, let me know! ⠀ ⠀ #thebrandlawyer #trademarks #brand #marketing #hustle #motivation #entrepreneur #lawyer
Creative is crucial to building an attractive brand. But if you are an agency and you’re responsible for the creative, advertising or marketing efforts of your clients, you are doing them a disservice if you’re not asking them one pivotal question before beginning your project. ⠀ ⠀ “Do you own the rights to this name?”⠀ ⠀ Too many businesses are footing over thousands of dollars to your agency to help them create content, build marketing campaigns, and more without asking this fundamental question. ⠀ ⠀ Imagine how disappointed your clients will be if they spend thousands of dollars with you to improve their brand presence and they then receive a cease and desist letter demanding they stop using their name. Will you be refunding their money for all the creative you made for them? ⠀ I think not.⠀ ⠀ So here’s what I suggest. Before diving deep into your next project with you client, ask them candidly about the ownership of their brand name and logo designs etc. They’ll appreciate you for it and know you understand this game from all angles. After all, you’re the experts...right? ⠀ ⠀ 🧐⠀ ⠀ #thebrandlawyer #trademarks #brand #branding #marketing #marketingagency #agency #hustle #motivation #entrepreneur #consulting #coaching
Are you a musician? Did you know that you could apply to register the trademark for your stage name? ⠀ ⠀ If you didn’t, trust me, the label that offers you a deal definitely does and when it comes to making a deal to help you distribute and produce your music, they will likely apply to register the trademark for your stage name since they likely own rights to your music. ⠀ ⠀ Imagine not owning your own name?⠀ ⠀ How about having a shady promoter emblazon your name on a flyer to promote their event without your permission, making money off of your persona and name? ⠀ ⠀ Applying to register the trademark for your stage name is the only effective tool to stop this from happening. ⠀ ⠀ Key Takeaway —— 🔑 ⠀ ⠀ Your stage name is a trademark. It identifies the sale and performance of your music, so get it registered. ⠀ ⠀ Otherwise, how would you feel if someone took your stage name and started making music.......⠀ ⠀ Exactly. ⠀ ⠀ ⠀ #thebrandlawyer #trademarks #brand #marketing #hustle #motivation #entrepreneur #music #musician #musicians #musicproducer #musicstudio #artists #singer #songwriter #singersongwriter #producer #hiphop
4 years of representing businesses and entrepreneurs all over the world to protect their brands has showed me many things. ⠀ ⠀ In my practice I’ve encountered 12 principles that I now use with all my clients to make sure they are winning in business. I call them The 12 Brand Laws. ⠀ ⠀ If you’re a personal brand, entrepreneur or business owner and you want to stand out from the competition, charge more for your services and attract higher paying, high quality clients, click the link in my bio and download my 12 Brand Laws checklist for free. ⠀ ⠀ ⠀ #thebrandlawyer #trademarks #brand #branding #marketing #hustle #motivation #entrepreneur #entrepreneurship #entrepreneurmindset
Packing up some things to move to the new office but wanted to show you guys these dope shoes. I love beautiful things from #blackowned businesses. Copped a pair of of Maximilien 82’s in black & red from @fabricetardieu. The quality and detail on these are amazing. Can’t wait to get some more kicks from them. Check out their shop and support. (They also have a registered trademark for their brand so you know that made me happy to see.) Haha. ⠀ ⠀ ⠀ ⠀ #thebrandlawyer #trademarks #brand #marketing #hustle #motivation #entrepreneur #clothingbrand #shoes #kicks #kotd #luxury #fashion
To all the artists out there. Opportunity is everywhere, take the leap. Please repost and #spreadtheword ✊🏾✊🏾✊🏾 #thebrandlawyer #art #entrepreneur #blackbusiness #blackartist #Repost @tristanwalker with @get_repost ・・・ ✊🏾👇🏾
T’challa = Me⠀ Killmonger = Barriers to trademark registration. ⠀ ⠀ Results speak for themselves. 😏😏⠀ ⠀ #thebrandlawyer #trademarks #brand #marketing #hustle #motivation #entrepreneur #wakandaforever #blackpanther
I. Am. The. Brand. And so are you. You are never what you think your brand is. You are what your customers say your brand is. The true power and difference maker is controlling the conversation and shifting the perception of your brand in the the eyes of those that matter. So when I say I. Am. The. Brand. I mean it in every way. The way my clients view me personally and professionally will shape my brand and my business, so controlling the perception is a necessity for success. Control the conversation ✔️ Demand better of yourself ✔️ Emit positivity ✔️ Gems on this Sunday. Let’s get ready to tackle the week. 💪🏾💯 #thebrandlawyer #trademarks #brand #marketing #hustle #motivation #Entrepreneur #positivevibes #sunday
New beginnings.....⠀ ⠀ New office space ✔️ New business model ✔️ New collaborators ✔️ I’ve always wanted a more open loft-styled office I could make into my own. Well that happened and I inked the paperwork for my new lease today. God is too good and I’m so grateful for the support of my wife and family. Big tings soon come. Stay tuned 💪🏾💪🏾⠀ ⠀ #TheBrandLawyer #trademarks #brand #hustle #motivation #entrepreneur #lawyer
This is a biggie. Let’s break down the usage of the “™” symbol and the “®” because they are NOT the same thing. ⠀ ⠀ The “™” symbol literally means “trademark.” Using this symbol means that you are using a particular name, slogan, design, phrase, etc., as a trademark and you claim to be owner of the trademark. (Notice I said the words “claim to be” 🧐) This claim gives you incredibly limited rights and no exclusivity.⠀ ⠀ The “®” symbol means “registration” and is strictly reserved for trademarks that have been duly registered with the United States Patent & Trademark Office (USPTO) or governing trademark office in a particular country. I’m sure you’ve seen many people use this next to their brand name, assuming that placing it there means something (you may have done this yourself.) Without a registration, it’s meaningless. ⠀ ⠀ In fact, using the “®” symbol without a registration is illegal, and doing so can prevent you from ever being able to register your trademark. ⠀ ⠀ Make sure that if you’re using one of these symbols that you understand the significance of each. Be brand smart. 🧐🧐⠀ ⠀ #thebrandlawyer #trademarktips #trademarks #brand #brandsmart #hustle #motivation #entrepreneur
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