thebrandlawyer

Derek A Hawkins

Trademark Attorney at @harleydavidson I build and protect brands.

Loading...
I’ve been off of social media for the better part of a month spending time with family and working on some major transitions in my life and my practice. One of these transitions is embracing my new role as in-house counsel for one of the most recognizable brands in the world. Starting December 10, I will be starting my new role as Trademark Corporate Counsel for the iconic Harley Davidson Motor Company. I will be joining their global trademark team and will be responsible for maintaining, enforcing, and growing its impressive suite of trademarks throughout the world as we pave new roads to the brand for the next generation of riders. This is an amazing opportunity and I am humbled and excited to join an amazing team of intellectual property professionals. I look forward to learning a ton and doing great work with a great company. Stay tuned... 😎 #thebrandlawyer #harleydavidson #brand #branding #brandprotection #brandidentity #personalbranding #businessbranding #brandingtips #brandingagency #brandingdesign #corporatebranding #logo #logodesign #logodesigners #trademark #trademarks #trademarked #businessowner #businessowners #entrepreneur #entrepreneurship #entrepreneurmindset
It’s always important to have motivations. Some are internal, some are external. . I don’t put much of my personal life out there on the web, but this is my personal motivation. My beautiful family. They give me peace and purpose in life. The Hawkins clan. What’s your motivation? What are you thankful for? #thebrandlawyer #brand #branding #brandprotection #brandidentity #personalbranding #businessbranding #brandingtips #brandingagency #brandingdesign #corporatebranding #logo #logodesign #logodesigners #trademark #trademarks #trademarked #businessowner #businessowners #entrepreneur #entrepreneurship #entrepreneurmindset #family #familyfirst #blacklove #mondaymotivation
Loading...
Watch out for trademark thieves! 👊🏾👊🏾 Sorry for the shakiness. I shot this video quickly before a meeting. . There has been suspicious activity with the USPTO recently whereby third parties are making unauthorized filings with the USPTO to change the primary correspondent information on trademark applications in a scheme to take people’s trademarks and capitalize on Amazon’s Brand Registry program. . If you receive any emails from the USPTO regarding a change of email or any suspicious emails; please be sure to notify the USPTO directly. You can do this by emailing the USPTO at TEAS@uspto.gov and providing your contact information, serial/registration number and the date and time of the alert/message. . Keep an eye on your trademarks and protect your brand guys! . If you have any questions about your trademarks feel free to reach to me directly. #thebrandlawyer #brand #branding #brandprotection #brandidentity #personalbranding #businessbranding #brandingtips #brandingagency #brandingdesign #corporatebranding #logo #logodesign #logodesigners #trademark #trademarks #trademarked #businessowner #businessowners #entrepreneur #entrepreneurship #entrepreneurmindset #amazon #ecommerce
Building new experiences for my clients and loving it. The newest edition is the #BlackBoxExperience . All my clients with registered TM’s are receiving these black boxes with their registration certificates inside among other things. Just sent out the first batch a week ago. Love your clients, treat them well, and the return on investment will be obvious. 😎 And yes, I forgot to close my fridge in the back 🤦🏾‍♂️ lol. - The Brand Lawyer #thebrandlawyer #brand #branding #brandprotection #brandidentity #personalbranding #businessbranding #brandingtips #brandingagency #brandingdesign #corporatebranding #logo #logodesign #logodesigners #trademark #trademarks #trademarked #businessowner #businessowners #entrepreneur #entrepreneurship #entrepreneurmindset
Do you have a global brand? Let’s talk about international trademarks. 🌎🌍🌏 ®️™️ Trademark rights have a base origin and methodology of extension. The day you begin selling a good or providing a service in connection with a name, a logo, a design, etc, you have a trademark and you have “common law” rights which limit your ability to enforce your trademark and are limited geographically to where you operate your business. The federal registration process is used to extend your rights throughout the entire country, grant you access to federal enforcement tools, and to provide several advantageous presumptions about the use of your trademark. Many countries have a similar split between common law and federal trademark rights. If you have international aspirations, you can actually use your domestic registration as a “hub” to extend your trademark rights to over 100 other countries by leveraging the “Madrid Protocol.” This is a mechanism that provides a unified method of extending trademark rights to other jurisdictions. If you have any aspirations to expand beyond the borders of your country, understanding the extension of international trademark rights is essential. #thebrandlawyer #brand #branding #brandprotection #brandidentity #personalbranding #businessbranding #brandingtips #brandingagency #brandingdesign #corporatebranding #logo #logodesign #logodesigners #trademark #trademarks #trademarked #businessowner #businessowners #entrepreneur #entrepreneurship #entrepreneurmindset
Are you a film producer??? 🎬🎥 If you produce films for a living, then it’s no secret how important intellectual property is to your profession. In all honesty, intellectual property is the lifeblood of your work. You take ideas and manifest them into beautiful works of art on screen for the world to enjoy. That being said, copyright protection in your content isn’t even a question. But what about trademarks and your production company? It doesn’t matter if your an indie film producer or a major commercial imprint, all films are produced by a source, and that source becomes synonymous with the quality of the films it produces. Can you think of some movies you love that were produced by @MarvelStudios @UniStudios @ParamountPics @FocusFeatures @Lionsgate @bad_robot or @DWAnimation just to name a few? Imagine if these studios never owned rights to their names and logos that they emblazon on the big screen before every film? How would we know which studios are responsible for producing the film? Great films, at that? We wouldn’t. Think about the brand when your developing your production company. If you produce film, you want to do everything in your power to make sure that the films you produce are very clearly associated with your imprint. And further, you don’t want someone trying to knockoff your efforts by popping up with a similar name for their company and ruining or obfuscating your reputation. And if they do, you’ll need the federal tools provided by federal trademark protection to fend off counterfeiters and copycats. Take your films seriously, take your brand seriously, and make sure everyone knows who you are and where your film comes from. If you know a film producer that needs to see this tag them below! 👇🏾👇🏾👇🏾 #trademarkprotip . . . . . #thebrandlawyer #trademarks #branding #brand #entrepreneur #hustle #motivation #film #films #filmproduction #filmmaking #filmmaker #filmcommunity #movieproduction #movieproducer
Have you ever heard of trade dress? Trade dress refers to the physical look and feel of your products, their packaging, and other non-functional aesthetics that identify your brand. What you see above is the sketch provided to the USPTO to register the layout of Apple’s Apple Store. Pretty dope, huh? The “Red Bottom” of a Christian Louboutin shoe, the shape of a Coke bottle, and even the layout of the Apple Store are all types of trade dress. Like trademarks, trade dress can be registered with the USPTO to protect the look and feel of your brand if it meets certain requirements. As you can imagine, all of the aforementioned forms of trade dress are registered trademarks of Christian Louboutin, Coca-Cola,and Apple respectively. Leveraging trade dress to own and protect the visual presentation of your brand is a unique brand enforcement strategy that can help you stand out from the crowd even further, and make sure that competitors and third-parties refrain from copying the visual elements of your products that make your brand unique. There are added levels of scrutiny that apply for trade-dress applications of course, but if you have significant elements of your brand that make you stand out, trade dress should always be a part of the conversation when discussing your brand protection strategy. #trademarkprotip #thebrandlawyer #brand #branding #brandprotection #brandidentity #personalbranding #businessbranding #brandingtips #brandingagency #brandingdesign #corporatebranding #logo #logodesign #logodesigners #trademark #tradedress #intellectualproperty #trademarks #trademarked #businessowner #businessowners #entrepreneur #entrepreneurship #entrepreneurmindset
Moved my last paintings out of my old office today. It’s been a hell of a journey so far and I’ve met some amazing entrepreneurs in the 2 years I occupied this space. As I walked out of my suite for the last time I had a flashback to the day my signage was installed. #LookWhatWeBuilt Entrepreneurship is a wild ride, but it feels oh so good when you wake up everyday doing what you love. Cheers to the dreamers, the misfits, and the ones who pave their own path and strive to align their business and their passion despite the hate, doubt and adversity. 🥂🥂🥂🍻🍻🍻 Let’s keep trailblazing and mapping our own blueprint. . . . . #thebrandlawyer #misfit #branding #hawkinsip #myjourney #entrepreneur #entrepreneurship #law #lawyer #lawyerlife #blackattorneys #blacklawyers
Man I wish I could be back home for this. For those who don’t know, I was born and raised in Central Jersey. (Yes we exist Google It!) lol Excited to see amazing artists displaying their work. For my east coast folk, if you’re in the area, be sure to check out the Newark Arts Festival! Check out the repost for more info! #Repost @genesistramaine ・・・ @goodgirlpr @newarkarts ・・・ #NAF2018 artist @genesistramaine wants Ne-Ne’s everywhere to see themselves in her image. 🎨 Meet @genesistramaine of @richardbeaversgallery and Ne-Ne at Newark Arts Festival, October 4-7th! Visit newarkartsfestival.com for more information. ... #NewarkArts #artpublicist #publicist #artcurator #artcurators #art #richardbeaversgallery #wip #contemporaryart #urbanart #gallery #modern #worldofartist #supportblackart #creative #femaleartist #queerartist #propheticart #art_worldly #artnouveau #artcollector #godisgood #artforsale #originalart #artbasel #blackappleart #dopeblackart #artoftheday
If you are a public or motivational speaker, listen up 🔊 Every time you create a speech, you are creating powerful content that can be packaged and put together into a sellable service or series. This could be into a book, an e-course, a consulting business and much more. Once you package these items, they can be individually branded (not so simple for books) and afforded both copyright and trademark protection, giving you the tools to not only protect what you’ve created, but to monetize it through licensing. Knowing how to monetize your expertise and skill set is crucial to grow your brand, provide your audience with access to more of your expertise, and scale your business. So if you’re a speaker, take inventory of your assets and invest in building them out. #thebrandlawyer #trademarks #branding #brand #entrepreneur #hustle #motivation #publicspeaking #publicspeaker #communications #toastmasters #keynotespeaker #coaching #motivationalspeaker
If you are a personal fitness trainer or health and wellness coach, you are your brand and there are so many things you can use as brand assets. ⠀ ⠀ The name of your gym (if you have one), even the name of your workout routines, programs, and nutritional guides are brand assets that can be protected and monetized to add more value to your brand. ⠀ ⠀ You put in a lot of work to curate the experience and knowledge of the human body into a sound program for your clients. The only way to protect those items and own them outright is to do two things. ⠀ ⠀ 1) Register the content of your programs/routines/guides with the Copyright Office⠀ ⠀ 2) Register your brand assets.(Logos, slogans, names of branded workout routines, programs and guides) These are your trademarks and need to be protected. ⠀ ⠀ You add value to the lives of others. Make sure you protect the value of your brand as well. ⠀ ⠀ #thebrandlawyer #trademarks #branding #brand #hustle #motivation #entrepreneur #business #fitness #fitnesstrainer #personaltrainer
Big shoutout to @gretchen_heinen for having me as a guest on her Net Worth It™ podcast. I had a blast speaking with you. On this episode we talk about common misconceptions with trademarks, how to start the application process, client horror stories, and much more. Check it out below and share with anyone you know that has questions about protecting their brand, aspirations to scale their business, or has trademark related questions. Links in bio! #thebrandlawyer #trademarks #branding #marketing #hustle #motivation #entrepreneur #entrepreneurship
Man, this commercial gave me chills. “It’s only crazy until you do it” Applying that to entrepreneurs and aspiring entrepreneurs. Take that leap. Clear out the noise. Clear out the doubt. Clear out the judgment. Fu** what people tell you you can’t do. It’s just you. Live your life unapologetically and on your terms to build a life you want for yourself. 💪🏾💪🏾 #thebrandlawyer #trademarks #brand #branding #marketing #hustle #motivation #entrepreneur #nike #Repost @kaepernick7 with @get_repost ・・・ The Greatest!!! 🐐✊🏾
First year business lessons from opening a private law practice at 25. I sat down with my guy @tagjustq of the @mkemisfits to talk entrepreneurship and my journey. He asked me to discuss the defining lesson I learned from my first year in business. Of course, I had two instead of one. Here’s a summary: 1) Keep your expectations in check Take inventory of the realities surrounding your start and set tangible milestones to progress. Expecting to be the go-to anything right out of the gate with no audience or social proof will humble you quickly when you aren’t where you expect to be right away. Build expertise, cultivate your brand and community effectively, and the results will come. 2) Automation is essential We live in an age where we can automate anything. Identifying and rectifying operational bottlenecks is necessary if you want to scale. I learned this the hard way, using dated methods and having incredibly crippling bottlenecks in my work and sales funnels early on. Since then, I’ve automated much of the internal processes in my firm, allowing me to effectively service over 300 clients simultaneously. Now my business is primed to scale with minimal overhead. What lessons did you learn your first year of business?? Drop your lessons in the comments below 👇🏾👇🏾 #TheBrandLawyer #trademarks #brand #hustle #motivation #businesslessons #entrepreneur #entrepreneurship #scale #automation
You guys are the real MVP. 1000 followers! Wooo! Thank you guys for engaging with my content. I hope that the information I provide here on trademarks and brand protection are helping you build better businesses and implement strategies to protect your brands. ⠀ ⠀ If there are any topics or questions you guys have about trademarks and branding, let me know! ⠀ ⠀ #thebrandlawyer #trademarks #brand #marketing #hustle #motivation #entrepreneur #lawyer
next page →