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Embrace #TheBerlinWay . Discover the HUGO #Spring19 campaign:

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Add a pop of color to your off-duty wardrobe with graphic T-shirts, tracksuits and accessories from our iconic Logo Collection #HUGOicons
Photo-worthy 📸 candid shots of @marvindvorak in the dark blue Berlin suit #repost #TheBerlinWay
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Signature tailoring: the Berlin suit in dark blue with a statement logo at the cuff, from the #Spring19 collection #TheBerlinWay #iamHUGO
Rave gear: a club poster-inspired shirt from the #Spring19 collection, as worn by @leonardmushiete. Shop now: link in bio #TheBerlinWay #iamHUGO
Life in a bubble: our #Spring19 windbreaker playsuit worn by actor @claralago1 for @neo2_magazine #iamHUGO
Function meets fashion. Our #Spring19 poster-print cotton shirt, transformable backpack and cycling-inspired jersey for @gqstyle Germany, as captured by @brunakazinoti #iamHUGO
“I’ve got a feeling that in Berlin the people all want to do their own thing, when they’re walking on the street they’re just minding their own business.” @leonard_mushiete #TheBerlinWay #iamHUGO
Ready to rave. Our Fashion Show Capsule and Pop-Up Collection, as featured in the March issue of @britishgq #iamHUGO
Neon dreams: @karolinwolter models the low-back swimsuit from our Fashion Show collection #TheBerlinWay
The season’s must-have knit: the scoop-neck sleeveless dress in trippy neon stripes #iamHUGO
Heads up - our oversized basic with grid reference print via @fukunishisan_01 #repost #iamHUGO
We’re all about print. An extra-slim cotton shirt inspired by ‘90s club posters #iamHUGO
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