WeForest restores biodiverse forests and has currently planted nearly 19 million trees. One strategy of WeForest has been to connect with corporate partners developing a "profit with purpose" strategy. Some partners have simply provides a lump sum donation while others are promoting tree planting as an integral part of their business model as a % contributed per purchase/revenue.
Such a partnership has potential for great competitive advantage. There is opportunity to generate impactful and inspiring marketing content. Be unique and create brand/product differentiation.
Create impact marketing campaigns to promote products or services. Offset part or all of a company's carbon footprint. Also don't forget the financial availability of tax deductible donations.
This is a great example of creative partnerships that enable scalable solutions for impact. In developing a brand message be sure to communicate authenticity with the purpose of creating a genuine impact.
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Imagine that this little piece of green will become a strong tree, that will help in the fight against global warming, provide an income for many families, and so much more.
That is one piece of strong green!! Curious how trees contribute to a better future? Check the link in our bio.
#MakeEarthCooler #time4trees #EarthToo #forest #gogreen #Ethiopia #earthoptimism #nature #climatechange #ThisIsAfrica
📸 by Dominic van Corstanje @WeForest
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