The lovely old town with its stately houses, cosy inns and hotels will tempt you to linger awhile. Lively Bahnhofstrasse is great for shopping, and the Stockalper Palace in Brig is one of the most important baroque palaces in Switzerland.
Brig is a perfect starting point for an excursion to Zermatt or Saas-Fee, for example. It also lies along the route of the famous Glacier Express, which links Zermatt and St. Moritz. Going south, Brig is the most northerly border station for the Simplon railway tunnel to Italy. To the east, you pass through Goms, and the Furka Pass leads to central Switzerland; the Grimsel Pass into the Bernese Oberland; and the Nufenen Pass into the Ticino.