Here is the second part of the beer logo and brand identity I worked on for Black Magic Brewery.
This is the label for the beer; a flavour named Madame Mortina’s Mystic Mocha Malt. I wanted to tie in some of the elements from the brewery logo for consistency, but still keep it somewhat different at the same time. And because the flavour of beer was named after someone, I tried to think of ways to bring that character to life.
For inspiration, I looked at vintage posters and apothecary labels, and used those to create a layout for the graphic elements and the typography. I also had some old tarot cards that were given to me by my Aunt Eleanor which had interesting illustrations, and I had some old books that I used to inspire my typeface choices.
When figuring out how to tackle this design, I had to keep in mind that usually people pick up a craft beer off the shelf because they are attracted to the label design. So, I wanted the label to be unique, and to evoke a sense of curiosity. I decided to create a fortune teller character as the main focal point. Fortune tellers have a reputation for being mysterious and elusive, but also for possessing certain magical abilities that are sometimes good, and sometimes bad. They’re not necessarily considered evil, but for the most part they have a reputation for being a person who can grant spells and wishes, but at a high cost. And anyone who visits these crystal ball gazers, whether their fortune is revealed or not, always has a unique story to tell.
I wanted each customer to experience mystery and enchantment through my design, so along with the fortune teller, I used stars and moons to add a touch of whimsy, and made a few quirky changes to the typography to add a bit of fun.