MEET THE PANELISTS: Shauna Krikorian - @MediaHorse
Shauna Krikorian has been active in music for over 15 years. Her career began while attending the University of Georgia where she worked as a DJ for the college radio station and managed a number of up-and-coming bands in the Athens area. Upon graduating, Shauna moved back to her hometown of Los Angeles and spent the next few years working as a music journalist, interviewing hundreds of independent and major label artists for radio and TV.
Shauna saw her next five years become more immersed in the world of artist management. From 2001 through 2005 she was the day-to-day manager of major label artists @SteveTyrell
She oversaw the publicity, licensing, and marketing of Tyrell’s three @ColumbiaRecords
releases. She managed the marketing campaign, tour, press, radio promotion and licensing for Anka’s record Rock Swings, and she toured extensively with both artists nationally and internationally. During this time, Shauna also worked with @sirrodstewart
on his Grammy-winning record Stardust… the Great American Songbook, Vol. III, as well as other legendary acts such as @carlysimonhq
, Art Garfunkel, Burt Bacharach and Engelbert Humperdinck in many different capacities.
In 2006, seeing a change within the industry, she transitioned into the area of music licensing and publishing. She was named Director of Film and TV Licensing for 615 Music, where she played a pivotal role in the development and marketing of the “Scoring Stage” series, which became widely prominent in the film advertising community. In 2009 she joined Opus 1 Music Studio as VP of Creative Licensing, overseeing a roster of indie artists and library catalogs. In 2010 she co-founded the music marketing/publishing firm MediaHorse. Since its inception, MediaHorse has successfully created and placed music in various TV shows, trailers, promos, advertising campaigns, music supervised numerous projects, and consults for various music publishers, creating and executing non-traditional marketing strategies. She has spoken on panels for @sxsw
...More On Shauna at http://ow.ly/IyCu50j7mgT