This week I headed down to San Diego to check out the Mind Body conference called BOLD,
Day 1 started with Former First Lady Michelle Obama @michelleobama
who was one the best keynotes I’ve heard, truly inspiring and such a down to earth lady, would love to meet her one day 🤞
The second day was full with various options for the breakout sessions,
I attended the sessions about sales marketing, social media and i particularly enjoyed the one with Mike Arce @mikearcelive
from Loud Rumor @loudrumor
who talked about social media marketing for Fitness studios and who will now be a guest on our podcast next month.
The highlight for Day 2 was Billy Jean King @billy.jean.king
another inspiring, entertaining and energetic lady who at 74 Years young is still full of passion and purpose and continues the fight for equality.
I was surprised by the size of the event, over 2000 people representing independent studios in 12 countries., It seems the event continues to grow and it shows just how big and fast this part of the industry is growing with no signs of stopping.
Well done to the Mind Body @mindbody
team for a fantastic event and for your ambitious goal for the industry which is to increase the number of Americans who are actively engaged from 57 M to 120 M by 2027.