Too much jam! In the dating culture of 2018 we are absolutely spoilt for choice.
❤️ One study that was conducted in a supermarket set up two taste test tables with jam. The cart with only 8 flavours had 10% more sales... the cart with 26 flavours saw more people stopping in to try... but less sales... NO ONE WANTED TO COMMIT TO THE JAM.
❤️ Simple - decision paralysis. When you are confronted with too much choice, it's so much harder to make a decision. Eg. Netflix. Eg. Smith st dining options. Eg. @piccolinagelateria.
❤️ So how do we fix this? Become aware of it... don't be scared to take a jam home, roll with it for a few weeks, see how you like it - on your toast, dolloped on your oats, slathered on your croissant... don't hold out for the perfect flavour... cos the perfect flavour don't exist...
❤️ Read my blog post about "spoilt for choice" via the link in my bio xx