What do you do when you find yourself jobless at 38 with the demons of your past patiently positioned to devour you the moment you turn back, but no prospects or provisions in the present to feed your family? You fuse your culinary skills with a friends' set of wheels, engage social media and sell Korean tacos to night owls...and spark a #FoodRevolution
You recall pieces from your childhood as the kid of #Immigrants
straddling two worlds, and follow your gut to develop a brand focused on people instead of profit. You pull from your colorful street life as LA's Son and create dishes that are layered with soul and seasoning like a #SoCal
mural. You never forgot what being "other" or the nuances of being ostracized felt like, so you ensure that the people serving and being served in your establishments not only feel welcomed, but wanted. You curate spaces with souls that feel more backyard cookout than culinary institute from the moment you enter the doors. Then you find and use quality meats and grains to feed people food they deserve, with the familiarity of their favorites, at a price they can afford. And 7 #restaurants
, TV spots and a #NewYorkTimesBestseller
later, you remain that same guy with kicks as fresh as his foldies and "flavor in his fingertips" ...just like his mom.
I've been afforded the opportunity to experience food around the world, from #Frenchies
in the 2nd Arrondissement of Paris, to Imperial Hotel near the Ginza district of Tokyo, and have yet to find better vibes than the spirit circulating at @weLocol
in Watts. #Dope
is an understatement.
#RoyChoi #Locol #KogiTruck #Chego #TheLineHotel #Visionary #Revolutionary #Entrepreneur #Maverick #Chef #Author #FoodTruck #Creatives #FindYouAndBeThat #DontLetThemBoxYouIn #DSA2M