📝 [EXCERPT]: Other business owners will agree that when you're working [see: hustling] day to day to achieve your dreams, it's not often that you will stop to reflect. While I'm mindful to remind my team to do so and often acknowledge their own achievements, I'm also constantly thinking about the next thing: how we can evolve? How can we innovate, push the boundaries of what is considered 'traditional publishing' and how can we create beauty content that truly blows your mind? That is, except for every quarter, when I have the privilege of writing my ed’s letter. Writing this gives me four opportunities in the year, which force me to stop, pause and be proud. And, proud I am... For this issue of @gritty_pretty
magazine, my team travelled to the New South Wales north coast where we photographed our cover girl, Australian actress and environmental activist @isabellucas
at the luxury resort, @_halcyonhouse...
Lucas, who upon meeting her is so softly spoken that her quiet energy instantly calms you, appears somewhat like a fairy; dancing around the shores of Cabarita Beach at sunrise for our photographer, Eddie New, blissfully unaware of the locals watching nearby. With the current media focus on sustainability across all industries - including beauty and fashion – and with the applaudible decisions by our supermarket giants to ban plastic bags and now McDonald's phasing out plastic straws by 2020 nationally, it felt somewhat apt to be using our platform to help highlight such issues for our spring issue. On the beach, we talked about everything from sustainable fishing (my husband @mjwils
is an avid spear fisherman) to cruelty-free beauty products she prefers (like @avedaaustralia
) and eco-friendly make-up remover (like @santebyenjo
). We hope this article helps educate you to make your own informed decisions when purchasing any type of consumer goods.
Full editor’s letter in the new issue of #GrittyPrettyMagazine
(link in bio). Photography: @eddienew_photography
Hair & Makeup: @ashleapenfold