In the lead-up to the 2018 NEIS Awards Ceremony on October 8th in Sydney, we’re featuring a finalist a day! First up is @vivralifestyle
Award category: Best New Business.
Finalist: Emily Bitkow.
Nominating NNA Member: @sarinarussojobaccess
Emily Bitkow saw it was the right time for the reinvention of the 80s fashion staple, the bumbag. Her unique update, the VIVRA, features the use of heavy-duty magnets to attach a pouch to the wearer's clothes, instead of traditional belts or straps. The brand has experienced rapid expansion, assisted by skillful use of social media. VIVRA pouches are sold Internationally through selected stockists, and from their online store.
Pictured: The Sahara pouch.