Big response to our NEW WillFindsAWay campaign.
My first global campaign with underarmour where we weren’t selling a product, but rather selling an IDEA.
Not the idea of being “the best” at something or “winning world championships and gold medals”, but rather the idea of embracing your failures and using your hard times to push you forward. It’s a risky sell because in today’s market it’s not sexy and doesn’t have the “championship sizzle” athletic apparel companies look for.
The “embrace your failures” philosophy doesn’t work for everybody, but it works for me and I’m sharing it with you.
This picture was taken a few days before me - and my quads 😂 - were cut from the Calgary Stampeders of the CFL. I wasn’t good enough and sent back home to Florida. I left home when I was 18 and promised my family I’d make something of myself. Now 5yrs later at 23, I’m moving right back in with my parents, a failed football player with just $7bucks in my pocket. Dream over.
Fell into my second bout with depression, but eventually my will was stronger than my emotional pain. I made a plan and put my two hands to work. My initial plan was to just pull myself up out of this sludge and shit and realize that I ain’t throwing in the fucking towel.
Step by step, day by day, week by week, month by month, year by year.. things got better.
My will found a way. Yours will too.
I know it’s not easy sharing stories on a public forum, especially if you’re going thru the shit, but it may help you and it certainly may help other people out there as well. So if you’re up for it, comment below with your WillFindsAWay story.
And clearly I had zero WILL when it came to not wearing these absurdly short ass banana smuggler shorts in practice. WTF 😂🤦🏽♂️ Follow=>> @therock_work