In 2004 or 05, I came with this idea for a line of Batman toys. It seems silly to me now, but back then, I thought it was a good idea. Here was my proposal and presentation:
What is it?
Bat Toys is a toy line comprised entirely of everything Mattel has done with the Batman license (animated, movie, and comic core) and is repackaged with a comic containing exclusive and original content.
The basic premise of the comic is Toy Story meets Batman. By digitally photographing actual toys here at Mattel, the entire comic is created by manipulating those images with programs such as Photoshop, Illustrator, and Maya.
In short, Bat Toys gives Mattel a great opportunity to bring new life to existing toys by attaching an original narrative which in turn will help create a brand that could lead to new and numerous toy opportunities as collectors both young and old are shown an aspect of Batman’s universe from the perspective of an action figure.
The Back Story
In the world of the Bat Toys, all toys are actually alive when their “owners” are not looking, and toy law dictates that no toy may allow an owner or any other real person to become aware of that toy’s sentience. However, the preeminent collector of Batman memorabilia in the entire world has disappeared, and all the Bat Toys, being the detectives that they are, have deduced that the evidence points to the unthinkable: a toy has broken toy law and kidnapped their owner. Consequently, the Bat Toys feel it is their responsibility to figure out the identity of the rogue toy and save their beloved owner before it is too late. Yet, none feel that responsibility more than a band of Bat Toy misfits who wish to solve the case before the others do in order to better their status within the microcosm of their Bat Toy society.
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