What an incredible press launch at IAA yesterday for @cummins.
We supplied two large LED walls for the stand - one featured our 3.9mm LED and the other one used our fine pitch 1.8mm LED. .
The 1.8mm LED was used for a close-range gesture touch experience, with content created by @quantum_digital
and touch connectivity by Esprit Digital. It was the perfect product for the up-close interactive experience. The build up to this event included content testing and pre-production, as well as extensive test builds at Smart AV HQ. Great work team!