There are a lot of benefits for businesses using social media but there are a lot of negatives you need to be mindful of.
Now you may not notice it, but social media is such a powerful and influencing platform, for purposes good and bad.
A good example is the latest strawberry crisis that happened here down under. This affected the industry massively causing consumers to stop buying strawberries because they thought they all had pins in them. Now the only produce effected was that which came out of a certain supplier and didn't affect the local growers, but I ended up affecting them too as people stopped buying strawberries. The Strawberry Industry suffered massively, some throwing tons of strawberries out as no one was buying them.
Now the flip side to this is the #CutThemUpDontCutThemOut
campaigns on social media urging people to keep buying strawberries to support our farmers.
Social Media is a massive community of people and used in the right way is a powerful machine, but used in a negative way it can influence people massively, destroying businesses, industries, and even have an effect on individuals in a negative way.
Be mindful of its power and the influence you create.#socialmedia #social #powerful #influence