Early 90s X-Men promo pin from the “Mutant Genesis” comic event. This event found X-Factor’s roster being revamped and the X-Men spitting into two teams. It was a big deal because of the fan service Marvel gave us by launching a new book drawn by superstar artist Jim Lee and written by long time mutant scribe Chris Claremont. The adjective-less X-Men sold 8.1 million copies when it was released. This buying frenzy was fueled by multiple variant covers and a speculative market of people who bought multiple copies as an investment. Needless to say, these didn’t end up being the collectors item that people were banking on. It’s ironic that the record breaking sales of this book would mark the beginning of the end for the 90s comic boom. Over saturation of popular characters, declining quality, comics massively delayed, and failed returns on comics bought as investments would almost kill the medium. I was a kid during these boom years leading up to this implosion and it was an exciting time to be a fan. I got this promo pin from the long closed Alley Cat Comics in Hyannis MA.
2” x 2.75” - locking back - 1991