ZooLiving is a black owned and operated business administered by an educated group of Black men who were raised in New Orleans, Louisiana. Their aim is to give our people, especially our younger generation, a more optimistic outlook on the way that they are viewed as a race.
ZooLiving simply signifies the opinions and views on how we, as a black race, are viewed as animals, which in turn, gives others a motive to hunt, attack, and kill us. In the eyes of society, not only does the melanin in our skin give the world a reason to view us as menacing, but our profession, education, and tax bracket seems to also pose a threat. In retrospect, the Black male is feared because of his capabilities and potential to lead his people.
Just as the Zookeepers in the Zoo have a responsibility to feed, maintain, and clean the animals, we have the government who believes that we are incapable of functioning without its assistance. Zookeepers also conduct behavioral observations, keep records, and exhibit other forms of maintenance, while we have the police who do the same. While structure is necessary, singling out a specific race of people in exemplary form is not. With each second of every day that we are alive, we are defying the odds, statistics, and stereotypes placed against us at birth. We are said to be equal, yet the economic inequality is so strident, it makes prosperity that much more intense as we’ve faced economic injustices for centuries. Our aim is to mobilize black wealth, and more importantly teach our brothers and sisters that even in the face of adversity, as long as we stand strong together, there is nothing we can not accomplish.
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