Brand Consistency, Availability, Quality are essential ingredients!
While the author presents excellent parallels between personal branding and #Starbucks
, for myself, none of the four stated brand principles are what initially drew me to and keeps me spending SGD $7.80 for a Grande, Hot, No-Whipped, #Mocha
As I traverse the globe regularly, it is the warm physical #environment
(design) and consistent #product
quality (taste) regardless of country. The only thing that Starbucks could do to further my brand experience, would be for it to unify their #Loyalty #Rewards
Program, so that I don’t have five Apps on my #iPhoneX
or cards to bring with me to the cities I visit the most: #Boston
In keeping with the article, when applying this to one’s personal brand, it’s important to be consistent and readily available, to exceed expectations.
Make #Brand #consistency
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